JUNON, of the band, BE:FIRST, is a vocalist, performer, and model known for his distinctive high-tone voice and charismatic presence. His natural talent, relentless dedication, and unique artistry have made him a standout figure in the industry.

Beyond music, JUNON has made his mark in the fashion world, appearing at major events for luxury brands, including GUCCI and VALENTINO. His love of soccer has also led him to contribute to Japan’s sports culture—he appeared in Japan’s “FIFA World Cup 2022 Complete Guide” and was responsible for the theme song of the 102nd All Japan High School Soccer Tournament.

With his versatility across music, fashion, and sports, JUNON is a natural fit as a brand ambassador for Nikaido in the US market. This is a collaboration between challengers, united in their mission to bring Japanese culture to an audience worldwide.